Jeong With Charlotte Cho

If I’m going to dedicate a chunk of my heart, a chunk of my whole being, I want to create something that goes beyond skincare.
— Charlotte Cho, founder of Then I Met You

I used to read your adventures in my bedroom, bathroom and by the beach in the Bahamas, soaking in the sun with La Roche Posay Anthelios 60 SPF on my face, your book steady in my hand. Three years later, I met you, Charlotte Cho.

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It’s the sentiment of longing, feeling this fathomless yearn for him or her, or them. It’s emotional and it can even get disturbingly confusing in the most beautiful way possible. Is it amorous? Charlotte Cho acquainted those feelings when she introduced the sentiment of jeong with launching her own skincare brand, Then I Met You. I thought to myself, “is it possible that someone is able to describe how I, and many others really feel when having a deep connection to someone or something, and just can’t describe it?” Don’t think too much, it’s how you choose to live it. Jeong is you.

“When I started Soko Glam, people started asking me at the very beginning when I’d start my own skincare line. The truth is, I wasn’t ready at the time even though it’s a natural next step for a retailer to create their own line. I didn’t know anything about formulation then. I had a lot of information, I loved curating all the products and I obviously knew what innovations were coming out in Korea, having an intimate connection with all the brands.” Intimacy, the root of all things connected.

Years in with Soko Glam, Charlotte had manifested some of the coolest collaborations with Cosrx, Manefit and Neogen. Inevitably, those became their best sellers. “I feel very confident now, I’ve been through this several times and I’m ready.”

And now, we welcome Then I Met You.

“These special stories can’t be told under the umbrella of Soko Glam. I want you to dive into a whole other side and dive deep into the community through Then I Met You.” When Charlotte was in Korea, she shared part of her five year journey in her book, The Little Book Of Skincare.Together, she opened up and dove a little deeper. “I learned two things when I was in Korea. K- beauty and jeong.” Jeong is something she experienced with family, friends and her work community, but was never able to put it into words. No one mentioned how important it was to her, especially in Korean culture. The concept of jeong is fascinating. It’s indescribable. It can’t be googled, neighboured or properly translated. It’s a feeling of deep connection that you make by interacting with someone or something deeply overtime.

“I want my passion to reach you. I’m so connected to Korea, and bringing both worlds together is special to me. I think one of the most impactful and touching moments in my life is when my husband and I received a small plaque from the Korean Economic Institute. It impacted us knowing that we’re able to infuse two countries together... And that’s when I knew I wanted my own brand to be something the world needs. Share this aspect of jeong. Have more emphasis on communication and face to face interaction. Let’s get to know each other better, prioritize each other and honour these moments of deep connection.”

Charlotte has seen it disappearing, and wants to revive the word and sentiment of jeong. She’s doing it through skincare, as she sees K-beauty as a philosophy rather than a routine. “The story will always come first. I don’t get to talk in an intimate setting like this, or at least haven’t been able to. Whether it’s Seoul, a physical person or even you, I cherish jeong and want to share that with the world.”

Hugging her for the first time, my heart opened up to the warmth of Charlotte’s inviting energy and excitement to share her journey with me. I sat down in her office in New York City, basking in her warmth, smiles and luminous skin. I wanted to sit down, human to human, and discover what jeong really means to her. And not only did I discover it, but I felt it.

Discover my full review of the Then I Met You cleansing duo here.

Oh, also? Keep an eye out… Charlotte is writing a book about jeong releasing this year.

You are loved.



A Conversation With Greg Gonzales, Founder of Youth To The People

Be here for the people. Love the people.
— Greg Arthur Gonzales, founder of Youth To The People

It’s 8:00 AM and you’re already dreaming of your green juice, your autonomous moment to indulge in all things wellness, but you skip your morning skincare. You skip it because you’re exhausted. You’re exhausted because you haven’t found “the one.” You haven’t found what’s right for you. And you’ve searched, long and hard, but nothing satisfies you anymore. You’re tired of ignorance and toxicity, drained of being fed nothing you’d ever put into your body.

You eventually discover Youth To The People, and you never skip a routine ever again.

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Meet Greg Gonzales, founder of Youth To The People. Born and made in California, the company emits modernity, inspired by youth and powered by superfoods. All vegan. All genders. All skin types.

Skincare was always a family thing. Growing up together, Greg and his cousin and now cofounder, Joe Cloyes, were enthralled by their grandmother’s involvement in esthetics and skincare. Her passion for beauty and wellness led her to develop her own skincare line in 1979, which evidently, inspired many around her. As one of the first to bring botanicals and natural ingredients to the industry, her delivery enabled her to become a pioneer in the world of esthetics. Incredibly enough, she also started the first advanced Skin Institute in the US, aiding in writing the initial aesthetics curriculum for the California State Board of Cosmetology. “She is an image of success,” says Greg.

Growing up in the San Fransisco Bay Area and eventually moving out to Los Angeles, Greg discovered a sudden love and admiration for cold-pressed juicing. Why not take what nourishes the body with antioxidants, vitamins and minerals and apply them topically onto our skin? Carrying on his grandmother’s legacy, Greg’s pursuit to create a modernized skincare line quickly became a full-time career and dedication to create products that tie in science and superfoods. In the beginning, kale and spinach were the two main ingredients that were sourced in the United States with free-radical fighting antioxidants in mind. Cold-pressing plays a huge part in production, since it preserves all the nutrients and goodness in the fresh greens, all made in small batches onwards. Fun fact, Greg and Joe use the same chemist their grandmother used for over 20 years to design the line and ensure good formulations.

Youth To The People emulates a playful identity. Growing up as a Californian allowed Greg to take that identity and integrate it within his brand story and message. Trying to live as healthy and active as possible, all these life elements played such a huge role in the process of creating the company and trying to define its mission. Greg also has a love for music which allows him to take up space in many artistic fields. The entire team at Youth To The People bring something different as individual artists, continuously inspiring and supporting each other.

I’m so thankful for the community. It’s amazing when we can grab somebody in. Working together truly becomes the perfect regimen.
— Greg Gonzales

G R E G S A Y S . . .

  • Good skincare is nutrient rich.

  • Have fun.

  • Try products, see how your skin reacts.

  • Drink water.

  • Sleep is so important.

  • Be here for the people. Love the people.


Youth To The People is free spirited, loving and inclusive.

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“Cleanse. Treat. Protect who you are. You are youth.”

A thank you to Greg for inspiring me beyond words. For taking the time to get on a call with me despite our time zone differences. Cheers to Jamie, Babs, Madeline, Hannah, Alysia and Laura for making me feel special. You are so loved.